A Subject Line Test allows you to evaluate two or more subject line variations.
A Subject Line Test enables you to test which of two or more subject lines perform the best for a percentage of your recipients. Then, Agillic will automatically send the best performing subject line to the remaining recipients in a Target Group after a set amount of time has passed.
To set up a functional Subject Line Test, you will need to set up some logic in an email as well as in the Flow used to send the email. For your Subject Line test to work, you will need to have your Email Step as the first Step of your Flow.
In the Email, you can set up two or more subject line variations.
In the Flow, you will set up the percentage of recipients participating in the test period, how long the test should run, and how to find the winning subject line.
Warning: Don't fill in 100 % for the 'Ratio of users in Test'. If you do, the Subject Line Test will test for 100% of your recipients. For example, in a Target Group of 100, it would mean sending subject line 1 to 50 recipients and subject line 2 to 50 recipients. Therefore, there would be no additional recipients to send the best performing subject line to.