The App Push Channel is an end-to-end solution in Agillic that allows you to create and send App Push Messages to your recipients’ mobile devices. The channel is integrated into the platform with its own interface, where you can set up the App Push Messages. When you have finalised the content in these messages, you will go to the flow designer in order to execute the App Push Notifications, and here you will have full control of which recipients get what App Push Notifications and when.
This article will give you an overview of the benefits of using the App Push Channel, examples of use cases and a short introduction to how the App Push Channel works.
In order to enable the App Push Channel and integrate your App with Agillic, we recommend that you read through this article. After the App Push Channel have been enabled you are ready to set up your first App Push Message, which you can read more about here.
An App Push Message viewed on iOS (left) and Android (right)
App Push Channel Use Cases
App Push Messages can be used to target individuals with personalised marketing messages. It allows you to target individuals with specific offers and promotions that are relevant to them, increasing the likelihood that they will make a purchase. The App Push Notifications can also be used to remind customers about items they have left in their shopping cart. Personalised push notifications can help to increase customer loyalty and encourage customers to return to your store.
This section will introduce you to the different use cases of where App Push Notifications can be utilised as part of your marketing automation strategy. The use cases are based on Café Connect, a fictional company selling coffee both in stores and subscription based.
App Push Notifications allows Café Connect to improve their personalised marketing by providing a way to target their customers with specific messages based on their interests or past interactions and behaviour. By using an App Push Notification Café Connect can let their customers know when their favourite coffee beans are back in stock. The call-to-action in the App Push Notification is to reserve the coffee directly from the App. By only showing the products that are in the interest of the customers, Café Connect can improve the overall customer experience.
Example of a Push Message
A Cafe Connect customer has installed the Café Connect App on their smartphone. The customer browses the App and views the page regarding Membership options. Furthermore, App Push Notifications allows Café Connect to target each of their customers with specific offers and Promotions that are relevant to them, increasing the likelihood that the customer will make a purchase.
In order to give the customers in Café Connect's physical stores the best possible experience every time they visit one of the stores, an App Push Notification is sent to the customer asking them to evaluate their visit. Letting the customer know that any bad experiences are taken care of will contribute to prevent the customer from churning.
Example of a Push Message
App Push Channel and GDPR Consent
Recipients may be required to give consent to App Push Notifications in order to be GDPR compliant. You might collect this consent from other sources than Agillic - such as your CRM, ERP or in your App directly - but despite how you collect it, you will have an opportunity to store the consent on the recipient in Agillic.
As part of the App Push Channel offering, you will get a “Consent to Push Notifications” feature, which is an opportunity to store consent information on your recipients.
If the “Consent to Push Notifications” feature is active then Agillic will automatically remove recipients that have not given consent from any target group so that you do not send App Push Messages to recipients that have not given consent - similarly to how Unsubscribe works for email sendouts.
Finally, this feature can also be disabled if you do not wish to use Agillic's consent setup. Please get in contact with your representative at Agillic if you wish to enable or disable this consent feature.