Our automatic unsubscribe feature has been upgraded to meet the latest requirements set by Google and Yahoo. This enhancement ensures that every email sent from Agillic incorporates the necessary headers and functionality, guaranteeing a seamless and compliant unsubscribe experience for our recipients.
Key Features
- List-Unsubscribe Header: Every email from Agillic now includes the List-Unsubscribe header, which contains both a mailto link and an HTTPS URL. This allows recipients to unsubscribe from your mailing list effortlessly, either by clicking the mailto link or by opening the provided URL.
- One-Click Unsubscribe: The List-Unsubscribe header also includes the List-Unsubscribe-Post header, enabling one-click unsubscribe functionality. Upon clicking the unsubscribe button in Gmail or other compliant email clients, recipients will be automatically unsubscribed from your list.
- List-ID Header: The List-ID header, which uses the from domain as the list ID, is also included in all emails. This helps email providers identify your mailing lists and ensure proper unsubscribe processing.
Recipient Experience
- Most recipients will see an "unsubscribe" button next to the from address in their inbox. Clicking this button will instantly unsubscribe them from your list.
- In some cases, recipients may be redirected to the HTTPS URL provided in the List-Unsubscribe header. Once there, they will be presented with a static text message confirming their successful unsubscribe.
The unsubscribe behaviour through the provided URL is identical to the existing feature, as described in our previous help article: List-Unsubscribe
Note that in instances where a recipient unsubscribes both through the mailto link and by clicking the URL, we will record two separate unsubscribe events. This will be reflected in data exports.
Customising the List-Unsubscribe Interactive Pages
The default List-Unsubscribe interactive page is simple and unobtrusive, designed to minimize friction for recipients who wish to unsubscribe. It can be viewed at the following URL: https://{INSTANCE}-stag.agillic.eu/api/api/lists/unsub
Once the recipient clicks over “Unsubscribe”, they will be redirected to the following page:
Note that if no valid parameter identifying a recipient is included in the URL, the page still renders but no action is registered. This is to ensure that URL checkers don't respond poorly to the page.
You can personalize the appearance and content of the List-Unsubscribe interactive pages to match your branding and messaging. Simply place the following text resources in a folder named "list-unsubscribe" within your Agillic account:
Unsubscribe Page
- Header: list-unsubscribe-header.txt
- Body: list-unsubscribe-body.html
- Button Text: list-unsubscribe-button.txt
- Footer (invisible in the default version): list-unsubscribe-footer.html
Confirmation Page
- Header: unsubscribed-header.txt
- Body: unsubscribed-body.html
- Footer: unsubscribed-footer.html
Styling Recommendations
- Maintain a neutral and respectful tone throughout the pages. Recipients who reach the unsubscribe page may be close to opting out, so avoid using harsh or pushy language.
- If you offer advanced sending permission management, consider referring to it in the footer of either the unsubscribe or confirmation page. When links are supported, directly include the link; otherwise, provide instructions on how recipients can find this information.
Content and Styling Considerations
To override the default styling, create a CSS file named "list-unsubscribe.css" and place it in the root folder of your assets. This will remove the existing style tag and apply the custom CSS.