Promotions help you to create dynamic, personalised content. You can show different text, images, or links to different recipients, dependent on their characteristics or what Target Groups they belong to. This way, you won't have to create several email versions to show dynamic content. Instead, you can do this right within the email itself.
Within a Promotion, there are several other elements which help you personalise the content. They are:
Propositions - A variation added to a Promotion.
Conditions - Rules dictating which of your recipients should see each Proposition.
Promotion Fields - The field where the Proposition content is placed.
You can think of a Promotion as a campaign and Propositions as variants under that campaign. Conditions can be attached to each Proposition to define which Proposition a recipient should be exposed to. Promotion Fields are used to store the propositions' unique variant content.
Promotions are useful as they only need to be configured once and then re-used across channels.
|Promotion Field||Promotion Field||Promotion Field||Promotion Field||Promotion Field|
|Proposition A||"Limited Time Offer"||"3 for the price of 1"||https:// (...)||https:// (...)|
|Proposition B||"A special Offer"||"To our valued customer"||https:// (...)||https:// (...)|
Table: Promotion containing two Propositions, with content in the Promotion fields, 'header', 'body', 'description', 'image', and 'link'
What is a Proposition?
Propositions will often have Conditions added to control which recipients are exposed to which Propositions.
Configuring Conditions and exposure settings for a Proposition
Propositions can have Side Effects added to them, such as updating Person Data, Global Data, and executing Flows.
In the settings panel of a Proposition, you can, among other things, define a start and end date for when a Proposition is exposed to recipients.
It's important to note that start and end dates act consistently with Conditions. For example, if the 'Collapse Block' setting is turned off for a Promotion Block, it will show the default Proposition, even if the start and end dates are expired. If 'Collapse Block' is on, and the dates are expired, the Block will collapse.
The 'Exposure' section of the settings panel allows you to define elements such as:
- Exposure Gap (days between each exposure of the same proposition)
- Max Repetitions
Proposition exposures are registered as soon as the communication is sent to the recipient, not when they open the communication.
When a recipient receives a form of outbound communication, Agillic will evaluate the Propositions in the Promotion from the top-down.
What is a Promotion Field?
When you have created a Promotion with one or more Promotion Fields in the 'Promotion' module, you can add content to each Proposition. This content is stored in the Promotion fields.
You can reuse the stored content across different outbound communications and Portal pages as you see fit.
Promotion fields created for the Promotion 'ab_halloween'
When creating a Promotion field, you will have to select the type of content to be stored in the Promotion Field. The most common are HTML, Text, Image, and Link. There are different benefits and limitations to each type.
To add content, enter the 'Promotion' section in the Channels module.
Viewing the content (Promotion fields) for the Proposition 'Caramel' which belongs to the Promotion 'Candy Offer'
- Allows you to store plain text, as well a styled text content.
- Allows you to store plain text content.
- Allows you to store a partial image resource URL or the entire content of an html <img> tag.
IMAGE (provides an additional drop-down menu choice 'Promotion Field' on image fields)
- Allows you to store either an internal or external image resource.
Connecting an image field to a Promotion Field
- Allows you to store a partial URL resource or the entire content of an html <a> tag.
LINK (provides an additional drop-down menu choice 'Promotion link' on link fields)
- Allows you to store either an internal or external link resource.
Insert the value of a Promotion 'LINK" field in an Email Block
Suggested Next Steps