How to Insert a Promotion in an Email Subject Line

Once you've created a Promotion and added Propositions, you might want to insert the Promotion into the subject line of an email. This would mean your recipients' subject lines would be personalised.

If your Promotion already has a Promotion field created as the TEXT type, you can use the Promotion field here to contain your different subject line variations. Learn how to create a Promotion Field here.

How to Insert a Promotion in an Email Subject Line

1. Log into Staging.
2. Open the Channels module and select 'Email', then navigate to the email you want to insert the Promotion into. 
3. In the 'Properties panel' on the right, click the 'Subject Line' field.
4. Under the 'Personalise' section, select your Promotion from the drop-down. 
5. Click 'Select Promotion Field' and either:
   • Select a Promotion Field from the drop-down.
   • Fill in the name of a new Promotion field and click the '+' button. A placeholder text will appear in the 'Subject Line' field such as '${block:Subject line}'.
6. Click 'Save'.
7. Select the small arrow with the name of your Promotion Field underneath the 'Subject Line' field.
8. Fill in or edit any subject line variations which are empty or don't look as intended. 
9. Save the email.

You've now inserted your Promotion into your Email's subject line.

We strongly advise that you test the email to ensure that all subject line variations look as intended when sending to different recipients.

An Email with the Promotion 'Candy Type' and the Promotion field 'Subject Line Text' inserted into the email's subject line. The Promotion has 5 different subject line variations based on recipients' preferred candy type.

Suggested Next Steps

• Understanding Emails and the Email Editor
• All You Need to Know About Promotions
• How to Create a Promotion
• How to Insert Various Content Blocks in Agillic