What Are 'Inactive Emails' in Agillic?
To ensure that your recipients are active and valid, you can set up rules for inactive emails in the 'Email' subsection in the 'System settings' in Agillic. If activated, these settings control when your recipients have the fixed Person Data INACTIVE_EMAIL set to True. Read more about fixed person data here.
The default inactive setting is that a recipient has INACTIVE_EMAIL set to TRUE when the recipient has received at least 5 emails over a period of 90 days and not opened a single one of these emails. You can change these settings in the settings module in the 'Email' subsection.
If a recipient has INACTIVE_EMAIL set to TRUE, Agillic will still send emails to the recipient. If you don't want to send to recipients who have INACTIVE_EMAIL set to TRUE you can check the checkbox 'Don't send to inactive emails'.
If a recipient opens an email after having INACTIVE_EMAIL set to TRUE, the recipient will become active once more and have their INACTIVE_EMAIL field cleared.
Our recommended best practice for valid recipients is to only send to recipients with active emails. You can learn more about how valid recipients are measured here.
Investigating a recipient in Agillic with an inactive email will show 'Not sent because the users haven't been reacting for previous emails' in the investigator.
Inactive email setting in the Settings Module