ℹ️ This article is specific to the New Agillic Content Designer. Information provided may not apply to previous versions of the Agillic Content Designer.
The subject line of your email plays a vital role in determining its effectiveness. This guide outlines how to manage and optimize your email's subject line to achieve better results in your sendouts.
Add a Subject line
Any email communication requires a Subject Line so recipients can see what your emails are about. Managing your subject line is done above the canvas (see the picture below).
Setting up a Subject Line Test
Learn how to boost the effectiveness of your email sendouts by crafting compelling and pertinent subject lines.
1. Subject Line Testing: To improve your email's performance, you can test multiple subject lines. This involves sending different variants to a small percentage of your target group and then automatically sending the best-performing subject line to the rest of the target group.
2. Enabling Subject Line Testing: To enable a subject line test, add the number of variants you wish to test. This action will open the Subject Line test settings in the right sidebar.
3. Managing Test Settings: In the right sidebar, you can configure how the winner is determined and when the best-performing subject line should be sent out.
How to insert a promotion in email subject line
How to Insert a Promotion in an Email Subject Line